|
|
 |
Click here
to make an appointment |
|
|
 |
| |
|
Paddy Vaughan Auctioneers, Valuers & Estate Agents
The following case study describes how a well-established agency, in business for 25 years, has adapted to the major restructuring within the property industry brought about by the latest developments on the Internet. Siobhra Hogan, who manages the website, discusses the MagiREAL Estate solution: |
| |
Background
'Early in 2003 we discussed the possibilities of having an ‘easy to manage,’ ‘up-to-the-minute’ website at a reasonable cost with Magico Software. We already had an impractical website which had become obsolete and was difficult to update. There were very few enquiries and little sales through it, even though it was costing us over €1,000 a year. People were still ringing us asking for brochures, which we then had to print off and send out, taking us up to 1 hour a day to complete. We wanted something easier to manage, which not only linked with our internal systems, but allowed people to find the information they were looking for online.' |
| |
Solution
'Since going live in April 2003 we now have a comprehensive internal property database which we can upload to the website with one single click. Our new website is really easy to maintain at minimum cost. Support is always there if needed, and Magico are very open to suggestions and new ideas for the solution.'
'The application itself is very user friendly. You can go straight into the details of each property, which means that I only have to spend on average 10 minutes a day using the application. Once I enter new property details, all I have to do is click a button, and all the information is automatically updated on our website. Also, the pictures of each property automatically condense to the right size, which saves me even more time, and is a lot less hassle than other applications.'
'The option to pay per month meant that we didn’t have a huge upfront cost for the solution, unlike other products currently on the market.' |
| |
Communication with Active Buyers
'Active buyers are now automatically e-mailed each time a property is added to a category that they are interested in, allowing us to effortlessly keep in constant contact with them. Beforehand, we would have had to ring people to keep them informed of new properties, but it was very time-consuming.'
'Now, the automatic emails are going directly into their inbox. Also, our customers can now download information from the website, saving us over 4 hours a week on general enquiries about the properties that we have listed. By the time the buyer contacts us, they have already gathered the information that they need.'
|
| |
Business Growth
'We have estimated that a third of all property viewings come about because of this, from buyers seeing the property and its details online first. Leading on from this, since we moved our website to MagiREAL, over 10% of our sales have originated through the website. '
'We definitely have a lot more exposure now than we had when we were on one of the main Irish property portals. We’ve even had buyers from America and the UK contact us and purchase properties after seeing them on our website. Some of our clients are based in Australia and the U.S. and correspondence between them has been simplified with the help of our website.'
'Property owners realise that to sell their property in this era, they need a company with a strong online presence. We have had a noticeable increase in listings, with 15% more properties being added since we went live. This is great, as we have spent very little money promoting the site – mostly, we include the domain name in our newspaper adverts.' |
| |
Property Promotion
'The ‘Property of the Month’ promotion is also very popular with our customers. It gets 400% more hits than any of our other properties, making it a very appealing selling point for new listings.' |
| |
|
